Search Engine Optimization India
WHAT IS SEO?
Search engine optimisation is all about making your website visible in the right context. When web users search on Google or Yahoo or other search engines for key terms that are included on your website, you want them to find your website easily.
Search engine optimization (SEO) is the term given to the methods you can use to make this happen, and to optimise the ranking your website gets in search engine results.
WHY IS SEO IMPORTANT?
A considerable proportion of website traffic is directed from search engines. The more established your site is, the more likely it is that users will come directly to your website, as returning visitors.
Search engines are an important tool in building traffic to your site from occasional or lapsed users - as well as new ones. These visitors may not know your website URL, or may not even know about your organisation so will most likely find your website through a search engine.
Therefore, increasing the presence of your website on search engines is the key to driving traffic and visitors to your site.
The ranking of a website is affected by various factors such as website design and content. A website should therefore have eye-catching and user-friendly design, fresh and persuasive content and proper link exchanges. At Serosoft, we are a team of highly skilled and experienced SEO specialists, website designers, copywriters and marketing experts, who help you create a search engine friendly website that would lead to success for your business.
- Site analysis to check SEO compatibility and possibilities of search engine optimization.
- Analysis of Web logs to check the trend of existing traffic & referrals and to find errors etc. (If any available)
- Keyword research to optimize all important pages of site using Google keyword tool.
- Meta creation & implementation for all important static pages
- Optimize of page headings & sub headings.
- Navigation optimization (by alt & title attribute).
- Optimization of Breadcrumb (by adding page hierarchy links).
- Content optimization to level keyword density & prominence.
- Analyze internal linking opportunity & utilize the keywords to link relevant page.
- Code cleanup suggestions to help crawler to better read the site content.
- Web Sitemap optimization.
- XML & TXT sitemap integration & linking the same with Google, Yahoo & Bing (MSN) webmaster tool.
- Canonical URL issue resolution which Google recommends to avoid duplicate URLs indexing within site.
- Integration of social media bookmark tab so that People can benchmark, share or email any of website page.
- Business profile listing submissions (Google maps, Yahoo local & 8 popular local search engine).
- Submissions to popular business free directories.
- Submissions to Yahoo & BOTW paid directories
- Google Analytics setup with Goal configuration